Manchester, UK – 3rd May 2013
Celebs and VIP’s took to the red carpet last night (Thursday 2nd May) to celebrate the eagerly anticipated Wreck My Dress Experience launch.
The £2.6m filming location on the outskirts of Manchester played host to guests from Emmerdale, Coronation Street, MTV and Hollyoaks as well as a host of industry professionals from the world of fashion, music, beauty and film.
Sheree Murphy, Kym Marsh, Jamie Lomas, Lucy Pargeter, Natalie Anderson, Gaynor Faye, Anthony Quinlan, Simon Gregson and Gemma Merner were among a glittering line up of celebs to pose in front of numerous regional, national and international photographers on the red carpet.
To celebrate the launch, the team decided that for one night only, they would display a very special and unique dress, a replica of the dress admired by many, worn by Pippa Middleton at the Royal Wedding. The dress, under armed guard was proudly displayed, before a darker, intriguing and more exciting story unfolded in front of a captivated audience.
As if on a Hollywood set, a team of stunt actors performed a sequence of martial art moves, were set on fire and with numerous explosions and pyrotechnics, worthy of a movie trailer. Crafted to play with the audience senses, the mood quickly changed, as ‘Rebecca’s Dress Stratos’ video was played out to the audience – this time captivating, inspiring and moving the audience to tears, as they became lost in an innocent whirlwind of romance and magic.
During the evening, guests were free to relax and mingle in the lavish surroundings, many enjoying the official cocktail of the event – The Wreck My Dress Strawberry Bloom. The gin mix came courtesy of Greenalls Gin, one of the many brand sponsors at the launch.
VIP’s were quick to praise the efforts of the organising team, and indeed The Wreck My Dress Experience. Kym Marsh commented ‘I think The Wreck My Dress Experience is a fantastic concept. The people involved add to the true professionalism of the whole experience, and the location gives a true superstar feel’. Kym was one of a number of celebrities also involved with the partnered charity – Genesis Breast Cancer Prevention.
Emmerdale’s Natalie Anderson also commented ‘This is amazing! The Wreck My Dress Experience launch totally captivated me, and took me on a complete journey. There are so many places this can go, and I am looking forward to seeing the experiences people choose and the stories behind each individual’.
A diary room allowed guests to voice their thoughts on The Wreck My Dress Experience, as well as telling of their ideal ‘dream experience’. Throughout the evening, numerous celebs took to the diary room chair for a chat. Kym Marsh told the camera how she aspires to be a feisty Bond girl, whilst Emmerdale’s Emma Atkins told how she would
prefer a romantic love story. Every genre from chick-flick to horror was mentioned and settings from Las Vegas casinos, to the Sahara Desert chosen, all of which can now be achieved through the Wreck My Dress Experience.
The website is now live at www.wreckmydress.co.uk, and a video of the evening showing the live premier and crowd reactions will be released on Tuesday 7th May at 6pm. The ‘Rebecca’s Dress Stratos’ video shown on launch night, can also be viewed here; http://www.youtube.com/watch?v=33mC6MUDA7g.
The online shop opens on Wednesday 8th May at 12noon, with an introductory offer available to celebrate the launch.