Sending a dress to space, popping up in Times Square ‘Sex and the City’ style, appearing in an action movie stunt scene and having a dress set on fire is all in a day’s work for The Wreck My Dress Experience team, churning out peoples hugely aspiring (and sometimes bizarre) dreams, into the memorable reality of image and film, from their luxurious TV and film location near Manchester.
More recently however, one truly inspirational lady was to be the centre of an Experience that would touch the hearts of all involved, creating a masterpiece that provokes the most powerful emotions, commemorating courage of the highest order, and acknowledging victory over one of life’s most turbulent of challenges.
At just 23, Emma became one of the youngest women in the UK to be diagnosed with breast cancer, with under 1000 cases occurring in the under 30’s. After being told there was a 38% chance the breast cancer could return, Emma made the difficult decision to undergo a double mastectomy, becoming one of the youngest women to have this operation.
The Worsley filming location teamed up with their chosen charity – Genesis Breast Cancer Prevention, to offer fundraiser and cancer survivor Emma Neville an Experience she would never forget.
Emma, along with two members of her family was given the chance to live like a star, enjoying VIP treatment whilst working with world class professionals, ultimately producing a piece of artwork to commemorate the experience.
Emma chose mum Dot and sister Holly to accompany her, discussing through her Experience ideas with resident creative photographer Giles Toller. ‘’I looked at a variety of past artwork, and liked the idea of me being sat on top of something that represents cancer, to show that I have beaten it and got on top of it. I was also keen to include the pink ribbon tattoo that my mum, my sister and I had done together when I started the treatment, so this was something else I was keen to include. We also had many ideas involving superheroes or super power!’’ Emma says.
Following numerous in-depth conversations with The Wreck My Dress Experience team, the concept was finalised. The concept would be to visibly destroy the words ‘The Big C’ in a dramatic image.
On Experience Day, the photo-shoot was overseen by resident creative Giles Toller, who used his vast knowledge and expertise to ensure the imagery produced would be truly stunning. The ladies were helped to picture-perfection by celebrity makeup artists from the widely regarded Cassie Lomas Makeup Academy, and whilst waiting to preview their images took advantage of the Jacuzzi, swimming pool and champagne! Many surprises were thrown in along the way, including close-hand magic from Director of Entertainment Carl Royle, who kept the ladies entertained with a jaw dropping demonstration.
As expected, the images were powerful. The post-battle pose shows Holly, Emma and Dot standing tall, as the words ‘The Big C’ lie obliterated around their feet, the pneumatic drill a poignant symbol of her victory. ‘Genesis’ engraved in to the drill highlights the significance of the charity’s help in her battle against the disease, and recognises the support the charity have offered to both Emma and her family.
Mum Dot and Sister Holly, stand proud at Emma’s side holding a hard hat and sledge hammer, clearly having battled alongside her, a strong metaphoric representation of their support and victory in this fight.
Whilst reviewing the images, Emma acknowledged the huge personal significance. ‘The picture means so much to me. Giles and the team really did us proud with what has been created. Giles understood exactly how much the charity means to me, and also how important my family have been in providing the strength to get through this’’.
Tony Wallwork, Director of The Wreck My Dress Experience commented ‘It has been an absolute pleasure working with Emma, Holly and Dot, and I am delighted that we have been able to create such a powerful and memorable image that highlights Emma’s remarkable story. Cancer is something that touches the lives of us all, and through our ongoing support of Genesis Breast Cancer Prevention, we look forward to meeting and working with other inspirational individuals such as Emma’.A lavish Wreck My Dress Experience Package will be auctioned at The Genesis Ball on 21st September 2013, taking place in the Concorde Hangar at Manchester Airport. The Wreck My Dress Experience will also make a donation to Genesis each time a booking is made online.
The Genesis Breast Cancer Prevention charity is unique in that it is the only charity in the UK entirely dedicated to the prediction and
prevention of breast cancer. Genesis aims to create a breast cancer free future for the next generation of women. For more information about their vital work, visit www.genesisuk.org.
More information about The Wreck My Dress Experience can be found online www.wreckmydress.co.uk, on twitter @wreckmydress and on facebook (Wreck My Dress).
Press & Media Enquiries to the Press Officer – Mark Hayward
The Wreck My Dress Experience Press Office
Paparazzi PR, 10th Floor, 3 Hardman Street, Spinningfields, Manchester, M3 3HF